Project Description

Project Hours
Days of Production
Cups of Coffee


The European Retail Financial Forum (ERFF) is a pan-European, consumer-focused platform, launched in the European Parliament in October 2015.

ERFF brings together, through meetings and events, consumers, business and policymakers to support the opening up of retail financial markets in Europe. They support the goals of the Commission’s Action Plan on consumer financial services, published in March 2017, and its related work on FinTech, digitalisation, Capital Markets Union (CMU), and connected topics such as cybersecurity and sustainable finance.

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Skills Needed

One-page web design in WordPress, all images are customized. Especially the team section required Photoshop and Illustrator work. The MailChimp setup and integration works flawlessly, Passerelle manage the campaigns. For privacy reasons the MailChimp newsletter archive is referred to via a hyperlink rather than hosted on Passerelle’s website.

Web Design 99%
WordPress 95%
Graphic Design 45%
Project Planning 98%

Project Brief

The European Retail Financial Forum is one of the fora setup by Passerelle Public Affairs. Its DNA and brand identity has been translated into ERFF’s website design coherently yet individually set off from the rest.

Our work for ERFF encompassed logo design, hosting setup, web design and CMS customization. The website includes image sliders, a client section, newsletter and testimonials. Website and logo design followed our dual-principle design process:

Less Is More

KISS “Keep It Super Simple”

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